Privacy Policy

Effective date: September 25, 2025 Last updated: September 25, 2025

Adrenalyn Group (“Adrenalyn,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit adrenalyngroup.com (the “Site”), purchase tickets, subscribe to our newsletter, or otherwise interact with our Services.

This Policy is intended to comply with the Australian Privacy Principles under the Privacy Act 1988 (Cth) and, where applicable to visitors from other regions, general principles of data protection law.

1. Information We Collect

We may collect the following categories of personal information:

  • Contact information: name, email address, and phone number, e.g. when you subscribe to our newsletter, contact us, or purchase a ticket.
  • Account and transaction information: details related to ticket purchases, including order history (payment card details are processed by our third-party payment and ticketing providers and are not stored by us).
  • Communications: records of correspondence when you email or message us, including via info@adrenalyngroup.com.
  • Technical information: IP address, browser type, device information, pages visited, and referral source, collected automatically through cookies and similar technologies.
  • Social media information: if you interact with our Facebook, Instagram, LinkedIn, or YouTube pages, we may receive limited information made available by those platforms.

2. How We Use Your Information

We use personal information to:

  • Process ticket purchases and manage event access;
  • Send newsletters, event announcements, fighter news, and promotional communications you have subscribed to;
  • Respond to enquiries sent to info@adrenalyngroup.com;
  • Operate, maintain, and improve the Site and our live streaming services;
  • Comply with legal obligations and enforce our Terms & Conditions;
  • Analyse Site usage to improve content and user experience.

We do not sell your personal information to third parties.

3. Use of Google APIs (Gmail API)

We use the Gmail API, provided by Google, to send transactional and newsletter emails (such as event updates and confirmations) to subscribers who have provided their email address to us.

  • We only request the minimum scope necessary to send email on our behalf (e.g., sending messages) and do not use Gmail API access to read, store, or analyse the content of your personal Gmail inbox.
  • Our use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
  • We do not use data obtained through Google APIs for advertising purposes, and we do not transfer this data to third parties except as necessary to provide our email service (e.g., our hosting or IT service providers) or as required by law.
  • You may withdraw consent to receive email communications from us at any time by unsubscribing via the link in any email or by contacting us at info@adrenalyngroup.com.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to operate the Site, remember your preferences, and understand how visitors use our Site (e.g., analytics). You can control cookies through your browser settings; disabling cookies may affect Site functionality. See our Cookie Policy for further detail.

5. Disclosure of Information

We may disclose personal information to:

  • Service providers who support our operations, such as email delivery providers (including via the Gmail API), website hosting, ticketing platforms, and analytics providers, under obligations to protect your data;
  • Payment and ticketing partners who process transactions on our behalf;
  • Law enforcement or regulators where required by law, court order, or to protect our rights, property, or safety, or that of others;
  • A successor entity in the event of a merger, acquisition, or sale of assets, subject to equivalent privacy protections.

We do not knowingly disclose personal information to third parties for their own direct marketing purposes without your consent.

6. Data Storage & Security

We take reasonable technical and organisational measures to protect personal information from misuse, loss, unauthorised access, modification, or disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Personal information may be stored on servers located in Australia or other jurisdictions where our service providers operate. Where information is transferred overseas, we take reasonable steps to ensure it is handled consistently with this Policy.

7. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your information as described in Section 8.

8. Your Rights

Depending on your location, you may have rights to:

  • Request access to the personal information we hold about you;
  • Request correction of inaccurate or incomplete information;
  • Request deletion of your personal information, subject to legal or legitimate business requirements;
  • Withdraw consent to marketing communications at any time;
  • Lodge a complaint with a relevant data protection authority (in Australia, the Office of the Australian Information Commissioner, oaic.gov.au).

To exercise these rights, contact us using the details in Section 11.

9. Children’s Privacy

The Site is not directed at children under 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us so we can delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised “Last updated” date. We encourage you to review this Policy periodically.

11. Contact Us

For questions about this Privacy Policy or to exercise your privacy rights, contact us at:

Adrenalyn Group Canberra, Australia Email: info@adrenalyngroup.com Phone: +61 487 777 885